Raw light goes in.
A studio comes out.
One system for the whole job — the booking page, the deposits, the crew, the call sheet, the client gallery, the delivery. Everything you currently duct-tape together out of Acuity, Pixieset, spreadsheets, and group chats, wearing your brand instead of ours. Proven daily on a five-studio operation in New York.
The five rooms this machine already runs — Centra Studios, NYC
The calendar runs the front desk.
Clients book real availability across every room — with your minimums, turnaround buffers, and rates built in. Deposits are charged at booking, holds expire on their own, and nothing double-books. You find out a job landed because the week fills, not because you answered email at 11pm.
Replaces: Acuity, the wall calendar, and deposit-chasing texts.
watching for bookings…
Book crew like you book a studio.
Assistants, digitechs, hair and makeup — with published day rates and a track record you can check: how often they show up, how often they get rebooked, counted from real jobs on the platform, not their Instagram. You contact them directly. Nobody takes a cut in the middle.
Replaces: The group chat, the agency markup, and a prayer.
One plan everybody actually sees.
The schedule, who's confirmed, what's signed, and what changed this morning — one living plan instead of a 14-message thread. The call sheet generates itself from it, and when the call time moves at 06:40, it moves on everyone's copy.
Replaces: The night-before email and a PDF nobody opens.
| 06:30 | Crew call | Studio E — freight entrance |
| 07:15 | Lighting pre-rig | Gaffer + 2 |
| 08:00 | Talent in / HMU | Suite 2 — 2 looks |
| 09:30 | First shot | Set A — beverage hero |
| 12:30 | Turnaround | Set B build during lunch |
| 16:45 | Wrap + media handoff | Digitech → Prism upload |
generated from the plan — schedule, crew, contracts attached
Proof, pick, deliver — one link.
Your client gets one link: they see the shoot, mark their picks, and the finals go out from the same place — downloads, print orders, the invoice trail, all attached to the job forever. Try it, the sheet below is live.
Replaces: Pixieset, WeTransfer, and the where-are-my-photos email.
Your clients never see Luxel. They see your studio.
Booking pages, galleries, invoices, emails — every surface carries your identity, with legibility guardrails built into the pipeline so a brand choice can never break the product. White-label is the default, not the enterprise tier.
For the ones who read the docs.
Your studio is a tool server.
A real MCP server ships with the platform — agents can check availability, pull bookings, draft invoices, read the day's schedule. Claude, or whatever you run, operates the studio.
Embeds anywhere.
One snippet drops the live booking widget into Squarespace, Webflow, or whatever your site already runs. Availability and deposits included.
Your money, your Stripe.
Payments run through your own Stripe account. Deposits, payouts, and our take-rate sit visibly on every transaction — no opaque wallet in the middle.
No hostage formats.
Galleries, bookings, clients, configs — exportable and restorable. The day you want to leave, you can. That is the point.